In advertising and marketing parlance, "consumerables" are not only what you find on the supermarket shelves, but also in offices, cinemas, sports fields and nearly anywhere. What do yogurt and celebrities have in common? Airports, politcians and hamburgers? Lawyers, doctors, and diesel trucks?...

Award giving bodies are now a dime a dozen, seemingly creeping out of the woodwork. You have color coded awards and precious metal awards that come in multiple layouts and star shaped configurations. Each claims the best of whatever, but are they real? Do the...